YUME x Generation Hip Hop

Generation Hip Hop has graced its readers with a quick lowdown on what YUME is, and it also includes a brief overview of our mentoring program with Stoked, Inc.

As we say, all news is good news. (Do we really say that?)

Check it out HERE!

Yezzir.
The Beautiful Struggle Continues...

HITTING THE STREETS!!

Ok people summer is coming to a close and we have been so busy that we have not gotten a chance to hit the streets and just pump crack all throughout Broadway. No we are not selling drugs (even though you get high when you wear our gear) we are back on Broadway selling shirts for all of the masses that want something different, and something unique.

We tested the market this Sunday and boy there was a lot of love on Broadway. We will be doing a special street promotion for the next few weeks. Below check out some pics from this past weekend and the location and hours we will be outside pumping that yay through the veins of Broadway.

THE BEAUTIFUL STRUGGLE CONTINUES...

Location: RIGHT BY TRANSIT - NYC SOHO
Time: 12pm - 7pm
BE THERE OR BE SQUARE

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YUME X KISER

We recently picked up our order frm Kiser and just when we thought that his designs could not get any doper, he hit us with the full linesheet for holiday and spring. I can not believe how crazy it is!!! I just want to big up Kiser for his talent and originality (He's also sick on a ping pong table too LOL) We look forward to ordering some new ish from him asap!! Peep the pics.

THE BEAUTIFUL STRUGGLE CONTINUES...

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YUME x Gotta Eat


Power to the bloggers and to the impact of words!

YUME graces the Gotta Eat blog!!

If you don't know, Gotta Eat is a blog that connects readers to pop culture and fashion. The Streets (of street wear) are talking.

All we can say is:
"It's happening..."

The Beautiful Struggle Continues...

YUME x SlamxHype



YUME has been quietly working hard on spreading the word about our opening in September--- and Slam x Hype just so happened to be one of many who listened!

Check it out when you have a chance.... Shout outs to James for the posting-- and a technical shout out to RSS Feeds that have enabled YUME to show up on other blogs who are following the Slam Movement.

Stay Tuned...The Beautiful Struggle Continues...

YUME X PRINT

So we linked up with one of our favorite up and coming stars, PRINT the other day for his birthday, he turned the big 23. We drank, we ate, and had a meery old time. Of course he came out dip rocking only the freshest of the fresh of clothing. He also recieved a dope Brooklyn Circus bag for his birthday (BIG UPS TO BK CIRCUS) peep the pics AND CHECK OUT HIS MYSPACE PAGE WWW.MYSPACE.COM/PRINT08

THE BEAUTIFUL STRUGGLE CONTINUES...

YUME X THE THOUGHT OUT OF THE BOX PROJECT

So I know we've posted some stuff on this project before, but our creative director Jemal McClary put together a really dope slideshow together for you to truly get the full effect of the entire project. If you have one of the boxes you are truly lucky. Alot of hard work, liquor, and late nights went into this project. Shouts to Troy and the rest of the Garbege family. Peep the show

THE BEAUTIFUL STRUGGLE CONTINUES...

YUME X TALIB KWELI

WHAT CAN WE SAY?! GENIUS, LYRICALLY SOUND, DEFFINITELY ONE OF THE DOPEST ALBUMS OF THE YEAR. IF YOU HAVE NOT PICKED IT UP, PLEASE DO SO ASAP!!!!

THE BEAUTIFUL STRUGGLE CONTINUES...

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YUME X THE LOOTS CREW X JOI THE STYLIST



Joi the stylist sent us some cool pics of her doing her thing and a dope group shot, check it out (WE CAN'T WAIT TO GET THE CLOTHES IN THE SHOP!).

Peep the pics

THE BEAUTIFUL STRUGGLE CONTINUES...

YUME X THE LOOTS CREW PHOTO SHOOT

WHOA!!! What can we really say, Big shouts to Aaron, Mike,and Lee from THE LOOTS CREW Joi and Carrie did their thing!!! Stay tuned for pics

THE BEAUTIFUL STRUGGLE CONTINUES...

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FURNITURE SHOPPNG AHHHHHHHHH!!!

So we are finishing up the store now and have been valiantly searching for furniture and boy it has been a trip!! But so far we've procured some really dope pieces that I think you guys ill be excited to see when you stop by. Peep the pics from our journey.

THE BEAUTIFUL STRUGGLE CONTINUES...

YUME X THE LOOTS CREW

IT'S GOING DOWN!! and you are officially invited to be apart of another special experience. Our friends over at THE LOOTS CREW will be stopping by to shut down Brooklyn as only they could. big shouts to JOI THE STYLIST! BE THERE OR BE SQUARE!!

THE BEAUTIFUL STRUGGLE CONTINUES...

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THOUGHT OUT OF THE BOX PROJECT PICS



Here are some pics from the THOUGHT OUT OF THE BOX PROJECT, Peep our Creative Director Jemal McClary laboring for the love. Stay tuned for pics of the finished product, NY STATE OF MIND event, and the lucky heads that got a chance to walk away with these very unique gifts. Peep the slideshow

THE BEAUTIFUL STRUGGLE CONTINUES...

THOUGHT OUT OF THE BOX PROJECT UPDATE

So we headed to Garbege yesterday to drop off what you lucky people will get as gift bags for the event this Wed. Big shouts to TROY, JENN, WILL, ZAK, AND MALCOLM for taking time out of the grind to link up with us and giving us the opportunity as babies in the game to make an impact on their event (GOTTA BE THERE SO YOU CAN SEE WHAT WE ARE TALKING ABOUT!! LOL)

Just an update we linked with a few of our favorite mcs to bring you the MUSIC portion of this project. Stay tuned for instructions for your free downloadable mixtape. Its gonna be crazy!! Until then stay tuned.

THE BEAUTIFUL STRUGGLE CONTINUES...

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YUME X GARBEGE X THE THOUGHT OUT OF THE BOX PROJECT

So we decided to do somEthing crazy for the gift bags this Wed. August 15th @ the NY STATE OF MIND event with Garbege. CHECK THE PRELIMINARY PICTURES. We're trying to keep it under wraps so we're only going to release a couple pictures at a time until after the event. Peep the pics

THE BEAUTIFUL STRUGGLE CONTINUES...

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YUME X GARBEGE UPDATE

IT'S GOING DOWN!! Wed. August 15th, 2007 @ Powerhouse Arena YUME BKNY will be sponsoring a momentous occasion. Garbege (One of the illest lines in existence) will be holding their FALL SEASON preview event. It serves to be one for the history books, with co-sponsors like NOOKA and KID ROBOT, and a venue like POWER HOUSE ARENA it is a perfect combination of GOOD MUSIC, DOPE FASHION, BEAUTIFUL PEOPLE, AND ART OF COURSE!! Exactly what we stand for. PEEP THE INVITE BELOW

THE BEAUTIFUL STRUGGLE CONTINUES...

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WORK, WORK, AND MORE WORK

So I missed a day of blogging, it's cool though its all for good reason. We have some really dope announcements that I will be posting later on and some other really dope stuff that I think you will certainly enjoy. Until then stay tuned

THE BEAUTIFUL STRUGGLE CONTINUES...

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THE BEAUTIFUL STRUGGLE

YUME X SEE ONE X MIKE



JUST AN UPDATE THE PAINT YOUR DREAMS PROJECT IS STILL GOING STRONG, PEEP THE PICS

THE BEAUTIFUL STRUGGLE CONTINUES...

YUME X GARBEGE

ALL WE CAN SAY IS ITS GOING DOWN!! Troy from Garbege stopped by and we got our politic on, touching on everything from life to the state of street wear. STAY TUNED FOR THE UPDATE AND A MAJOR ANNOUNCEMENT!! UNTIL THEN..

THE BEAUTIFUL STRUGGLE CONTINUES...

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UPDATES

Ok so here are the updates for the day WORK! WORK! WORK! AND MORE WORK!! LOL

We have some cool pics and stuff to tell you about, but unfortunately the camera is not loading the pics, so you will have to wait until tommorow. Don't forget to check in this Wed. for pictures of the store, it's something you don't want to miss!!!

In the mean time, stay cool.

THE BEAUTIFUL STRUGGLE CONTINUES...

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MEET THE NEIGHBORS

We met 2 of the coolest people in existence who just so happen to be our neighbors. We can't wait to show the space and have our neighbors partake in the festivities. Stay tuned for more pics...

THE BEAUTIFUL STRUGGLE CONTINUES..

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MUSIC FOR THE SOUL

THE BEAUTIFUL STRUGGLE!!!!! Well yesterday we carried up a dope piece for your listening pleasure. I hope you enjoy the music!! We endured the scars to give you a chance to listen to new and wonderful music. Wait until you see the finished product.

THE BEAUTIFUL STRUGGLE CONTINUES...

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YUME X ROBOTS WILL KILL PICS



As promised, peep the pics, ROBOTS WILL KILL deffinitely did their thing.

THE BEAUTIFUL SRUGGLE CONTINUES...

THEY CAME, THEY SAW, THEY CONQUERED...

ROBOTS WILL KILL!!!! What more can I say they painted through the night and created a masterpiece, stay tuned for pics.

THE BEAUTIFUL STRUGGLE CONTINUES...

KESH X YUME MAKING HISTORY

So we caught up with our homegirl Kesh this week and solidified a deal that only YUME could. Kesh is one of London's premier street wear designers and customizers, she's won a few awards, djd all across Europe, styled everyone you can think of and even has Lupe, Kanye, Big Daddy Kain, and a slew of other heads endorsing her gear for free. (It's just that dope!!)

YUME will be the first and most exclusive carrier of Kesh Wear world wide!!! That's crazy!! We want to give big shouts to Kesh for holding it down, look out for the KESH X YUME collab, it's deffinitely going down!! We shall keep you updated as this develops.

THE BEAUTIFUL STRUGGLE CONTINUES...

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GOT YA!!

Ok people, I know you expected pics of the space, but we decided to make you wait just a little bit longer. Why? BECAUSE WE CAN DO THAT!! LOL Just kidding, we have one of the dopest Graph Crews in existence, ROBOTS WILL KILL, coming in tonight doing a straight over nighter, to create something momentous. IT'S GONNA BE CRAZY!!! Pics will be published by next week Wed. (For real lol)

THE BEAUTIFUL STRUGGLE CONTINUES...