YUME

Oh Snap!!!
Shout outs to all who came through on Saturday to celebrate our store event: Ode to The True School for Hip Hop Honors weekend!

Who knew everyone would LOVE the shop, and the idea that Brooklyn's best kept secret retail shop is hidden on the 4th Floor of the old Heinz loft?

We KNEW and thanks to our photos and VH1's, now you know too!!!!

The VH1 crew (Porshe, Jessica and Makailah) are now officially YUME Family~

Peep more pics below!!

THE BEAUTIFUL STRUGGLE CONTINUES...

SOHH on the Scene blogged the YUME BKNY grand opening party! That's such a good look for us and of course, we want to share the love with our devoted supporters of the YUME Movement! As seen on SOHH.com:

"On another note, me and some of the fellers hit up Sputnik for the opening of the YUME BKNY clothing store. Sponsored by Creme Magazine, the event showcased a few up-and-coming artists, including Good Day Good Night, Outasight and Live Wire.

Good Day Good Night was pretty dope. Complete with a live band, including a keyboardist wearing a V for Vendetta mask and a bassist sporting an Iron Man helmet, frontman Prince offered original lyrics over live renditions of Kanye West's "Flashing Lights, Lupe Fiasco's "Kick Push" and Pitch Black's "It's All Real." I would have liked to see more original beats. Still, the band is quite dope."

Don't believe me?
Catch it here.... YUME OPENING


THE BEAUTIFUL STRUGGLE CONTINUES...

When Creative Worlds Collide: Brooklyn's First Loftique Starts
Things Off With A Bang!


Proving that dreams can come true, entrepreneurs Mike Peterson
and Khalid Sumner, introduce YUME BKNY as Brooklyn’s new
destination for skate and art supplies, as well as the
latest in street fashion. Coining the term “loftique”,
these go-getters have positioned YUME as a loft style
boutique in the heart of the flourishing Crown Heights
section of BK. A passion for graffiti/street art,
skating, and fashion is what birthed and nurtured the
idea into fruition. The one-of-a-kind cultural hub seeks
to provide an avenue to bring the three worlds together,
while examining their collective impact on the rest of
the world. Expect to find installations by well known
artists, and a select range of premium wears. To
celebrate the shop’s grand opening on September 30, YUME
will be hosting a party that night (7pm-12am) at
Sputnik, located at 262 Taffe Pl. in Fort Greene.
Legendary Brooklyn turtablist Evil Dee will be spinning,
so make sure you’re on the list.
rsvp@yumebk.com
Mural Image by Japanese street artist Shiro, Photo by M. Claire Danes

Generation Hip Hop has graced its readers with a quick lowdown on what YUME is, and it also includes a brief overview of our mentoring program with Stoked, Inc.

As we say, all news is good news. (Do we really say that?)

Check it out HERE!

Yezzir.
The Beautiful Struggle Continues...

Power to the bloggers and to the impact of words!

YUME graces the Gotta Eat blog!!

If you don't know, Gotta Eat is a blog that connects readers to pop culture and fashion. The Streets (of street wear) are talking.

All we can say is:
"It's happening..."

The Beautiful Struggle Continues...

YUME has been quietly working hard on spreading the word about our opening in September--- and Slam x Hype just so happened to be one of many who listened!

Check it out when you have a chance.... Shout outs to James for the posting-- and a technical shout out to RSS Feeds that have enabled YUME to show up on other blogs who are following the Slam Movement.

Stay Tuned...The Beautiful Struggle Continues...