YUME X VIVIENNE WESTWOOD

So we barely speak about our ties into the high fashion world, or what's going on on runways across the globe, but believe it when we tell you, WE PAY ATTENTION! In turn we wanted to applaud MS. WESTWOOD for paying attention to the lack of masculinity in the menswear market and by shattering all skinny jean wearing men across the globe by putting a very regular joeish man on the runway in Milan.

This undoubtedly will have all men jumping off of their couches, especially now that the NBA season is over, putting their Corona's and Red Stripes down. And heading over to YUME for headshots. But seriously we respect her work and what she is doing. We can't wait to release our FALL offering. WE HAVE JUST BEEN INSPIRED!. Peep the pics

THE BEAUTIFUL STRUGGLE CONTINUES...

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