YUME

It would be a shame to miss this event. YUME has the remedy for the cold. A nice hot night!

AFTER THIS YOU WILL KICK YOURSELF! DO NOT MISS IT

The pictures speak for themselves, by far the best YUME FAM event we have been to in quite some time. Shouts to AL (http://www.minorityreport.blogspot.com/) for taking pics and getting it cracking (lol) BUCKSHOT, AMANDA DIVA, Q Tip, COMMON, SWAY (Dope dude!), FLASH (YUME; MUSIC; MENTOR), DJ PREMIER (YOU KNOW HOW WE DO!), CONSEQUENCE (YUME ALL DAY, LOL) DRE (FADER IN THE BUILDING!), HUMAN, J. NUNEZ, MIKE (LTD), WALE..... Man the list goes on and on. The event was crazy!! Peep the pics

THE FUTURE IS YOURS!..NYC...MARCH 29TH, 2008

YUME is located on the border of CROWN HEIGHTS and PROSEPCT HEIGHTS, 2 very emerging neighborhoods positioned in the upper parts of Brooklyn. We have devised a very calculated plan to become very closely involved in BROOKLYN's revival through a few different projects. We are in the midst of creating community partnerships with quite a few different orginizations across NYC to help make sure that as we grow throughout the city we can redirect our efforts to the improvement of living for all Brooklynites, with a strong focus on the underpriviledged and youth.

YUME will keep you up to date on what projects we are working on and how you can get involved via these posts, e-mails, and street level recruitement. We would hope you get involved to make a difference and join THE YUME EXPERIENCE.

THE FUTURE IS YOURS!...NYC...MARCH 29TH, 2008

Yep we are a retail location selling everything from ART, MUSIC, and yes yes FASHION. So we have been silently teasing you guys but we will be dropping our store line April 5th, which will have a distinct level of quality as well as secret processing which we have developed over at YUME, for the truly unique garment. No 2 pieces of clothing will be the same and will include minor variations that make each garment unique to its owner. So if you want to get you some YUME make sure you keep your eyes peeled for the RELEASE PARTY info, which will be taking place both in Brooklyn and Manhattan. In the meantime Peep some of the designs we are working on. Oh did I forget to mention we will only offer this stuff in very limited quantities and will have something for all ages and walks of life.

We work hard to make sure you have an experience like no other. We will also be offering customization as well for the person who truly wants to be unique. Stop by when we re-open MARCH 1ST, and inquire on what we have to offer.

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

ART,ART, ART & MORE ART. YUME will bring you all of the wonderful projects we will be collaborating on with local and international artists through these posts. We will bring you up to date on the stuff we are selling, things we are working on, and the up and coming artists who are making a wave through the art scene. These will not be band wagon posts, we will look to focus on the artists who are not getting world recognition, but who we think deserve it. Merchandising we will be doing with each artist, and a bunch of other art related stuff.

Today we are focusing on SEE ONE a virtuoso who has indeed caught our eye by doing one of the illest murals in existence on our wall. Though he likes to stay under wraps, we decided to highlight him and let you know that pretty soon you will have no choice but to "OPEN YOUR EYES". He is apart of 101 NINE STUDIOS which is slowly but surely becoming "THE" studio for eerything artistic in collaboration with THE YUME STUDIO at YUME. Look out for SEE ONE as he will be working on our MARCH 29TH PHENOMENON along with some custom hand made merchandise that will be coming in April. Peep the work below.

THE FUTURE IS YOURS!...NYC...MARCH 29TH, 2008

So as you know YUME has always been a strong supporter of good music, so much that we have incorporated it into our CORE VALUES, which govern alot of what we do in our daily operations. YUME:MUSIC posts will highlight and focus on music projects, music we sell, and our over all affinity for everything music related and how you can take part in these things through your YUME experience.

Today we are highlighting Hip Hop sensation AMANDA DIVA. If you have never seen her live this Friday will be a good opportunity as she will be stopping by to bless us with her lyrical stylings and also will be dropping off her CDs to sell at YUME as well. Peep the bio, pics, and info below.

THE FUTURE IS YOURS!...NYC...MARCH 29TH, 2008

PEOPLE KNOW AMANDA DIVA.

Before being recognized as a singer/ songwriter/ emcee, in the summer of 2001 she burst onto the poetry scene as a spoken word poet who’s style, an energetic blend of hip-hop and Black history, humor and intensity, strength and intelligence, stood out from the then exploding poetry scene. Her respect in the community grew quickly and only a year later she was featured on Russell Simmon’s hit series Def Poetry Jam (’02 & ‘05). Soon she was performing across the nation hitting the stages of college campuses and alongside greats like the legendary Last Poets, Kurtis Blow and Nikki Giovanni.

Aside from her deep roots in the poetry world many came to know the Grenadian-American as the “face of hip-hop” for MTV2, as a member of the Atlanta based dj crew "The Aphilliates,” for her top rated morning show “Breakfast at Diva’s” on Sirius Satellite Radio’s HipHopNation/40, on air Monday through Friday from 6am-12pm est, and as a contributor for XXL Magazine and AllHipHop.com. Crossing those three distinctive media outlets, she is a sought after interviewer who has sat down with the likes of Jay-Z, Nas, Outkast, 50 Cent, The Roots, Tom Cruise, Jamie Foxx, Mariah Carey, Kanye West, and more.

Yet, though many know Amanda Diva as a personality dedicated to supporting and promoting good music what they don’t know is she makes good music as well. Until now. Fresh off the 21 city Floetry Remix tour as the newest member of the Grammy Award duo, Amanda has replaced Natalie Stewart’s “Rhymstress” as the new “Lyri-Sista” she has successfully made the transition from poet to recording artist. After releasing the widely praised, “It’s Bigger than Hip-hop, The Mixtape: Vol. 1” (2004) which combined her poems with today and yesterday’s hottest beats Deev made the decision to do what many in the poetry world have tried but failed to do, make the jump to commercial music. To do so she reinvented her sound putting together a band consisting of drums, bass, keys, and the conga, and converting her poetic style to an old school flow complimented by her sultry vocals.

That sound debuted on her “Still Sucka Free Vol. 1” mixtape hosted by acclaimed dj Mick Boogie which continued to build the momentum of her movement. Supported heavily in the press, Scratch Magazine said, “Amanda is a breath of fresh air. Not only is her pen as sharp as OJ’s knife she can story tell with the best of them.” (Feb ’07) With the ability to skillfully switch between rapping and singing, Miss Diva’s unique talent makes her stand out amongst an industry of carbon copies and one hit wonders. Addressing issues of politics as well as everyday occurrences and headaches that everyone deals with, Amanda Diva puts them in an explosive rhyme/song format that forces the highest sadiddy to come down to earth, and the most thorough thug to awaken his intellect. Embarking on a new venture Deev, self-released “LIFE EXPERIENCE,” the first in The EXPERIENCE Trilogy, a three part series of EP’s, in December ’07. It’s time for the world to get to know Amanda Diva not only as a host, poet, writer, but also as an explosive performer and talented artist with more than just something to say. Working on stage and in the studio with such artists and legends as Q-Tip, Questlove, James Poyser, Chamillionaire, Kwame’, Green Lantern, Marsha Ambrosius of Floetry she is wo-manning a movement toward bringing back music that the people cannot only listen to, but live to.

So we decided to take yesterday and today to re-group and gear up for our very busy week, starting tommorow we will be on a fast track to MARCH 29TH, 2008! In the meantime, take some time to check out some of our old posts and see if you can decipher what YUME has up its sleeves for MARCH 29TH and beyond. Look out for more clues over the month of March. Also too as per THE NEW REGIME, we will be rolling out our weekly MUSIC, ART, FASHION, & COMMUNITY posts starting tommorow. WE CAN'T WAIT!

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

YUME has been running around alot, sorry for the late post.

AKOYA AFRO BEAT ENSEMBLE


ERIC ROBERSON GEARING UP FOR A STELLAR PERFORMANCE


LIVE ART BY 101 NINE STUDIOS


LIZZ FIELDS (BROOKLYN FLOWERS)


HEAVY WITH 101 NINE'S JEMAL McClary

So last night was absolutely rediculous, YUME came out in full force, and the crowd was indeed wonderful. YUME has to show love to its new LIU FAM, can't wait for the next one. ERIC ROBERSON, DEEMI, LIZZ FIELDS, HEAVY and THE AKOYA AFRO BEAT ENSELMBLE truly were as wonderful a show as you could possibly ask for and it was free. MAKE SURE TO CHECK BACK FOR THE PICS

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

Yeah I know it sounds pretty crazy right? Well we thought so too when, THE NEW REGIME, gave us a call and told us that some gentlemen at KENNETH COLE wanted to speak with us on the emerging trends in sub-cultural followings. We thought we were in A. DREAM for real. But fortunately for us THE NEW REGIME takes care of its people. The meeting was more informational than anything and really gave YUME a great insight into what larger corporate companies do when it comes to the design process and handling relationships so as to become a staple in the fashion and lifestyle community. KENNETH COLE becomes 25 years old this year and YUME hopes to survive just as long.

We really want to thank THE NEW REGIME, and our new YUME FAM at KENNETH COLE for taking the time out to meet with YUME, we know you guys are busy over there rolling out the new seasons. Look out for some of the things we learned in the YUME experience. We want our corporate communications guide to look just as dope as KENNETH COLE'S. Even though we are more artistically based by nature and focus on ART, MUSIC, FASHION, & COMMUNITY we can still learn from a veteran in the game.

It was also very nice to see that a company as large as KENNETH COLE is based on community improvement and has a very strong platform for social change. I mean with fellowships in the millions and programs designed to help with HIV and AIDS advocacy, it is only right that we look to KENNETH as somewhat of a mentor, we hope to make just as much change in the world as well. THANKS AGAIN TO THE NEW REGIME YOU GUYS ARE ON POINT!

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

So as you know we are in a new day, and new days mean new things, Stay tuned for more specific posts and expereince YUME in a more detailed way. MUSIC, ART, FASHION, and COMMUNITY posts will go up weekly keeping you more abreast of our goings ons and how you can join the YUME FAM.

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

Thanks to TIRINDA from CUT IT OUT for these pics, these are dope! Just more pics to show you the next one you can not miss (Feb 29th; THE PRELUDE)

So just a recap of last night's event, dope as hell! Heavy shut it down (NEW YUME FAM), 101 NINE STUDIOS (OFFICAL YUME FAM) tore it down, Crystal Calrity (NEW YUME FAM) officially lit the room on fire with her work! THE MINORTY REPORT shut it down, djing all night long until the wheels fell off. CUT IT OUT (YUME FAM) came out and repped for the ladies. Peep the pics

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

Crystal Clarity


Al from THE MINORITY REPORT getting it in


Jemal of 101 Nine Studios getting his live painting on


THE I -TEAM working hard


HEAVY SHUT IT DOWN!

So as you know we have been working with 101 NINE for some time now, Jemal McClary who heads the studio up is by far one of the dopest artists in existence. They have started a blog to let you guys know what they are up to. Make sure you hit it up. www.101nine.blogspot.com. Look out for the 101 NINE STUDIO X YUME STUDIO COLLAB

THE FUTURE IS YOURS!... NYC... MARCH 29TH, 2008

It was crazy last night! YUME WAS IN THE BUILDING! Of course anything we do with SWEATSHOP LABOR is GOLD (i.e. NYE PARTY). New ventures on the horizon, but in the meantime peep the pics and we will see you Saturday at 9pm @ YUME for the I KNOW YUME get together. JOIN THE YUME FAM.

BIG UPS TO THE AROUND THE WAY GIRLS, MASS APPEAL, SWEATSHOP LABOR, MICKEY FACTZ, MELO-X, DYCE, THEOPHILUS LONDON (AKA KAPPS), and all of the beautiful people that attended.

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008









IT'S COMING! ARE YOU READY!

So we got some terrible news that one of the newest additions to the YUME FAM and a dope MC, FRESH DAILY was hit by a van the other day, while riding his bike. We just wanted to take this time to let him know that we hope he feels better. GET WELL! We ask that everyone show their support and read his blog and leave him a comment on his myspace page. It was pretty mind staggering to think we had just got in touch with him to do a show on Feb 29th @ YUME and then something like this could happen.

GET WELL SOON FRESH, WE GOT YOU! www.myspace.com/freshdotdaily

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

HAPPY VALENTINES DAY! So we know we will see you tonight, at what will go down in history as the dopest V-DAY party to ever hit the streets of NYC. Now we have a very special suprise for you guys, but in order to win it YOU HAVE TO MAKE OUT LIKE YOU HAVE NEVER MADE OUT BEFORE. We are talking wet, nasty kisses!!! If you do that you win one of the custom bags we have made just for this occasion. So there is no reason to be lonely on V-DAY come spend it with your YUME FAM. You just might meet your new boo. Peep the flier, and SEE YOU TONIGHT!

THE FUTURE IS YOURS...NYC...MARCH 29TH, 2008

So we were left a comment from our new extended YUME FAM in Seattle asking us to link their blog, after checking it out we decided, it was worthy of a post. Our way of saying thanks for the love, and the DOPE STYLE Seattle. Make sure you check out www.taybot3.com, just finished watching the new KANYE WEST video for FLASHING LIGHTS (No comment) on the blog. You can also get to them from the link in our side bar. Taybot is also a dope MC make sure you check him out at www.myspace.com/taybot3. We'll be heading to Seattle soon enough to show NY HAS DOPE STYLE too. Can's wait for it to go down!

THE FUTURE IS YOURS!... NYC...MARCH 29TH, 2008

We recieved an e-mail from THE NEW REGIME, and were instructed to post it, We love how they think and appreciate their understanding of YUME. PEEP THE WORDS BELOW, SIMPLE YET INSIGHTFUL.

When you think of YUME, we would like you to think of the values we associate ourselves with and pride ourselves on as our core values or foundation (MUSIC, ART, FASHION,& COMMUNITY) as well as the goods we retail and sell. This is the reason why the blog is written and updated daily, with our newly solidifed relationship, we invite all of you to take part in the YUME EXPERIENCE, a GLOBAL experience. As you know we are constantly morphing and keeping our faithful friends and family up to date with the happenings at YUME.

In the coming week we will dedicate ourselves to posting at least 1 post a day pertaining to:

MUSIC (sales, sponsored events, concerts and tours, new artists)
ART (sales, new projects, art collaborations, auctions)
FASHION (sales, new arrivals, future projects)
COMMUNITY PROJECTS (community improvement projects, community involvement, development of our global community,development of our local community)

This will help those who read our blog faithfully or those who are just passing by get a better vision of who we are as YUME. As a retail location we like to think of ourselves as a place where everyone can EXPERIENCE all of our core values cohesively, by just walking into any space we occupy that is representative of YUME. We appreciate your continued support and look forward to you joining THE YUME FAMILY.

"YUME"

THE FUTURE IS YOURS!...NYC...MARCH 29TH, 2008

So yesterday we were extended an invite by some good friends of ours to check out LIL MO at Spotlight Live, now despite the crazy weather we decided to take the trek and check her out, it is the YUME way. Boy we were suprised with some great talent and bumped into a few friends of YUME along the way. Suprisingly the weather did not deter everyone from coming out.

First we have to recognize a few friends of YUME that have been grinding throughout the years, NUTTIN BUT STRINGS, Congrats on your hard work, and can't wait for you to come out to JAPAN. GI JOE congrats on the hard work with Chrisette Michelle it is deffinitley moving well, good luck on the AKON project.

Now back to LIL MO, she tore it down!! If you have not seen her live, go see her!!

THE FUTURE IS YOURS!...NYC... MARCH 29TH, 2008

March 29th is approaching quickly and we know you guys are itching to know what is happening. Be patient and THE FUTURE will be revealed soon enough. In the mean time we have decided to do some collabs with some dope brands that will be launching in the next few months. One of them being SEATTLE based company DOPE STYLE. We have to keep what we are working on under wraps, but lets just say its going to be crazy! (affordable too, LOL) CHeck out the website (under construction) www.thedopestyle.com

So I know you guys saw the Grammy's last night and you saw Kanye's performance and were like whoa! THE NEW REGIME has decided to hip you on what YUME thinks inspires his NEO-TOKYO style. Zeebra has been impacting hip hop in Japan for a long time, and his flow is undoubtedly one of the best to ever come out of Japan. Peep the BIO and peep the video.

THE FUTURE IS YOURS...NYC... MARCH 29TH, 2008

Zeebra is a famous Japanese hip hop artist, who made his first appearance in 1995. Known as the first rapper in Japan, Zeebra is a former member of the legendary hip-hop group King Giddra, which also included DJ Oasis and K Dub Shine. He went on to pursue a solo career shortly after in 1997, and signed with the Future Shock record label. Having appeared in several TV commercials, instigated hip-hop television programs, and produced songs for upcoming rappers, Zeebra could be called the father of the Japanese rap scene. Zeebra remains probably the most popular rapper in Japan, and is admired by both men and women. He appears not only in hip-hop magazines, but also in fashion and street culture magazines. He often features in and produces other rappers' songs, and appears in their videos. He has also appeared as an opening act for American rappers. In 1998 Zeebra undertook his first solo tour. This is when he started being recognized as an individual rapper for the first time, making hip-hop more familiar to Japanese listeners. In the same year he started the first hip-hop TV program in Japan, titled Beats to the Rhyme. One of Zeebra's songs was used in a Nike promotion video for NBA Japan games. The following year Zeebra released the single "Mr. Dynamite", the first hip-hop single to break into the top 50 on the Japanese pop charts. In June 2000, he released his new album Based On a True Story, which sold 250,000 copies. At the end of that year Zeebra started his first Japan tour, the first hip-hop event to sell out. In 2001 Zeebra released the single "Never Enuff", the theme song for a Japanese movie called Brother, directed by Takeshi Kitano and starring Claude Maki. In 2002 he temporarily rejoined King Giddra, but has been doing solo work since 2003 and has released many songs. At present, he is producing songs not only for rap artists, but also for pop stars like Namie Amuro. Hip-hop is now firmly ensconced in the Japanese music scene, to the extent that it is even heard as background music. This would probably not have happened without Zeebra, who is often considered the originator of the Japanese hip-hop scene.

We had one of the best photoshoots to date at YUME this past SUNDAY. The outerwear brand that was shot is named FRRESH and the jackets & coats the designer brought were just that, FRRESH! The shoot was styled by none other than COOL CHRIS himself and SABEL, official YUME FAM. The models were great, hair and makeup were fantastic, and the YUME I-TEAM were on hand as usual making things happen. Peep the pics below

THE FUTURE IS YOURS!... NYC...MARCH 29TH, 2008