So we got whif of this new sneaker line that we are in love with over here at YUME (GOTTA COP! LOL). The brand is called HEYDay, and they focus on high end foot wear with a nice twist to it. They are deffinitely giving these other brands a run for their money. Please make sure to peep the YUME FAM'S feet when you see them, you may have to ask "WHERE DID YOU GET THOSE?" (where else silly head,lol). Peep the description and the pics.


Heyday ups the ante for Fall 08 by utilizing antiqued Italian calf skin and calf suede in fresh, yet wearable color combinations. Screen printed canvas linings and molded PU footbeds keep you cool and comfortable all day in the Rumspringa Low, Boat shoe and Jerry Boot styles.

One of Heyday's new styles for Spring 08 and carrying over into Fall 08 is the Shift. The Shift features an eyestay that "shifts" off course allowing the laces to play a bigger part of the overall design. Unlike many other styles, the Shift is not vulcanized. It uses a 2-3 color molded outsole featuring the Heyday logo split in two, which combines into a full logo when the left and right shoes are placed together. The footbed is molded EVA for increased comfort over its competitors. The Spring 2008 styles are leather and canvas while all of the Fall 2008 styles are antiqued Italian calf skin and calf suede. The spring styles drop in Hong Kong in early February and in the US and Canada in April at retailers including The Tannery, SportieLA, Soula, Firebrand and EiLatan.

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